Thrive Juicery

Synecdoche Design

Images Courtesy of Synecdoche Design

Completed: Fall 2018

Synecdoche Design, Ann Arbor, MI

This is a 1,800 SF juicery and restaurant in Ann Arbor, MI. Inspired by the client’s mission to spread the benefits they’ve personally experienced from cold-pressed juicing to the local community. A space that’s full of creative energy, echoing the pure and unaltered ingredients they serve.

The back kitchen and prep space while typically unassuming, reveals itself through a corner window facing both the dining area and storefront to showcase “Green Goddess Gracie” the juicing machine that creates the core elements of the menu items. Revealing the entire process of washing, pressing, and assembling give a true and direct experience and understanding of how simple and pure the process of juicing is.

The front counter and kitchen operates for assembly and delivery of juices and smoothies through a digitally fabricated front counter. It bends through the space to greet customers with a point of sale and small retail refrigerator integrated. It bends back away from the hand-washing station and ends as a counter for sitting while you sip your juice and watch Gracie in action. Overhead, the soffit mimics the counter form as LED lights reach beyond into the retail and dining area to connect and stretch the space.

At the entry of the space a 4 faucet sink stands in the middle inviting guest to wash their hands before dining, reinforcing the goals of health and cleanliness for the business and guests. Foot pedal activated faucets and a recessed counter trim give the platform a sleek finish and hands-free interaction.

A smaller soffit and reach-in refrigerator offer full options of to-go retail with a similar aesthetic to the main counter while providing more seating at the window and a condiment area for coffee.

Overall the balance of a fresh raw space through industrial components and concrete floors in combination with a series of detailed moments in natural materials is intended to match the same sensibility of the products and give a thriving experience.m the moment of arrival. The flowing geometry of the bar is allowed to swell, accommodating the activities of preparing and serving food. Guests are then invited to pull up a seat to the bar and watch the cold-pressed juice being produced behind the scenes.

Awards:

2019 AIA Michignan Honor Award - Small Project/Low Budget Category

2019 World Architecture and Design Awards Winner